"Rewind Dancers" vs "49 cent Tuna"

Picture Description: I think we need to sue some one at coles...

Whats a brand? According to our trust worthy friend Wikipedia:

"A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality."

Rewind had its name and logo developed after our first gig. The little backward arrows with the swooshing arrow around it can been seen in much of our shows, on costumes or even props- After 7 years however it has become more than a logo- We hope our name and history has created expectations around what we can and have delivered to the Aussie hip hop dance scene...Let me ask you though, if you saw that sign above at Coles, were thinking "Australia's top dance crew" or "49cent cans for Tuna special..."

Although there was no qualifying comp from Australia to get into Hip hop International, we were invited last year but due to other commitments weren't able to go. Maybe there will be a qualifying comp in OZ soon- we arn't not too sure. I just wanted to clear the air for any other crew that was looking at going this year...

Don't worry- we intend to do the best we can to represent OZ and put us on the map...



Picture Description: Rewind Cash- Thrown to the crowd at our Las Vegas Show- worth more than Monopoly Money...

Do you have a crew? Have you just started one? how do you brand yourself?